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Adidas, the advent of 1948, has gone through a full 57 years of trials and road, also created his well-known global brand ...... Nike, born in 1972, just 33 years history of struggle, but firmly secured the top spot in the world, Nike Chinese Liu Xiang, also due to the success of planning a series of activities have been widely acclaimed industry ...... Nike does not sell shoes, only marketing emotion! According to Hill & Knowlton to a recent survey, Nike China's middle class is the most popular brand. To some extent, today's Nike, like the last century 80's Flying Pigeon bicycle, become a symbol of the Chinese people's identity and status. 2004 year, Nike's sales in China grew by 66 percent over the previous year, or about $ 300 million. In addition, Nike store at a rate of 1.5 per day expansion in the Chinese market. In the United States, competitors such as K-Swiss, Diesel and Puma demand has increased, Adidas also increased the US basketball sporting goods market attack, and now account for 60 percent of Nike's market share. In 2004, in the European football market, Nike is the first time in more than 35% of the share of 31% of Adidas. One can imagine that in the domestic sporting goods market feudal hegemony today, Nike as a rising star, can achieve such success is not easy. According to related experts, which Nike accurate and unique marketing positioning are inseparable. Three brand strengths and weaknesses few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of c buy cheap jordans online onsumers Adidas is a mature man's image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe cheap foamposites for sale Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategie Cheap jordans online s to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the Europ new jordans shoes for sale ean market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands. in the adidas originals and set off a wave of tubular blowing more furiously, the brand is also special teamed fashion magazine "GQ" to create a theme of a group of newly modern blockbusters. As part of the Adidas Originals x GQ special project, this group of special invited popular supermodel Zhao Qinghe as a model, we demonstrated eight yuan Tubular shoes collocation style, which sports a denim shirt, sweater, wool coat, trousers, leather pants, wide leg as the representative of pragmatism and high street elements of the perfect elegant dress and combination; turtleneck, casual shirts and ties the single product to create a modern man temperament, and also Tubular shoes complement each other, not only become the overall shape of the punchline, but also show the possibility of infinite series of shoes in the street, sports and high-end fashion collocation in the landing Adidas Originals global designated shopping Tubular series of the latest design. source: OriginalsAdidasEdison Chan recently in the personal Ins Converse x Colette x sun Club 75 three party joint shoe spy, Edison Chan's foot is a pers cheap air jordans online onal favorite of big red, I do not know this pair of Converse x Colette x Club 75 "3C" joint shoes will then Edison brother's blessing in a berserk Frenzy? Clima has always been synonymous with Adidas's "cool". In order to give the hot shoe Pure Boost bring more breathable, lighter experience, adidas for its re improvement - the uppers changed to Circular Knit, plus the soles of the permeability tank, perfect. This section has landed in major stores, interested friends do not miss.Porter x CONVERSE Jack Purcell "Pouch Pack" new product preview 2014-05-06 22:48:14 recently sports brand CONVERSE ingenuity invited to popular bag brand Porter, for this spring and summer season launched a joint version of Jack Purcell "Pouch Pack" series. A total of three series of different versions of Jack Purcell, the two sides by the horizontal stripe design a thickness throughout the series, the color with a simple white blue tone, and then carry on the white rubber outsole and metal lace holes, gives a very fresh feeling. It is reported that the series will be sold at designated stores in Japan in May. 〈br kanye="" moment:="" west="" 100="" sneaker="" 2013-12-08="" 23:23:00="" moment="" (on) has commented on in the past two years; Kanye West, in his shoe cabinet, always has Air Jordan 1 and Air Yeezy 2. Although it is a joke, but this sentence is enough to prove that Kan Ye's shoes taste directly affects the whole Sneaker circle weathervane. With third Nike Air 2 Yeezy color exposure, today, we once again focused on Kanye West, and Gu Kanye on Snekaer under 100 moment, the one hundred moment not only concentrated course shoes foamposites for cheap Kanye, also on the other hand, mapping the Snekaer circle in recent years in Europe and America fashion.This year's # double eleven # is destined to be an extraordinary day, not only has unveiled two boutique AJ13 Retro, and the Nike Kyrie 1 Opening Night "". unfortunately, for the new season created for Erwin, but this can not be displayed on the field...... anyway, let's hope for his gorgeous return! NIKE KYRIE 1 EP "OPENING NIGHT" number: 812653-160 release date: November 11th Cole Haan is an American shoe company was acquired by Nike years ago, is famous for the production of a variety of comfortable shoes, acquired by Nike after Cole Haan product tendency is more obvious, introduced a variety of leather shoes with air cushion, let the office white-collar feet can be more comfortable. , 2012-2-2, 03:07 upload, download attachments (88.69, KB), , Nike now has its own magic to catch Cole Haan, using Lunarlon Nike x Cole Haan Lunar sole GrandWingtip will be listed in February, the upper part of this pair of shoes is a pair of authentic hollow flower shoes, the sole is Nike recently very respected Lunarlon technology, this combination seems neither fish nor fowl, but if it is for the older than the middle-aged people should choose sports shoes can also take care of their dignity? , 2012-2-2, 03:07 upload, download attachments (241.09, KB), , 2012-2-2 03:07 upload download attachment (234.06, KB) 2012-2-2 03:07 upload download attachment (250.75, KB) Nike x Cole Haan Lunar Grand Wingtip $245 price, nor is ordinary middle-aged people will go to wear. new tennis s Cheap foamposites for sale hoes net ralex original works welcome to reprint, please indicate the sourceAir Jordan XIV recently engraved black "last shot" color is the old Jordan fans feel happy, a listing will be looting, soon the monopoly will be sold. At the same time, foreign websites exposure of a Air Jordan Jordan Hydro II classic slippers, the Jordan Hydro II with "the last shot" AJ14 color and details of the same, in the body of the shoe outside is added to the symbol of the 14 generation of the most famous "Ferrari", Air Jordan 14 and upper design is almost as like as two peas. This Jordan Hydro II Premier - Last Shot has not yet been released information, I do not know whether the domestic sale, like friends, please continue to pay attention to this shoe related information. New York famous shoe designer Ronnie Fieg and Asics has repeatedly cooperation, bring products abroad are hugely popular. This time, Ronnie Fieg once again hand in hand, Asics, with the most popular snake concept to create. Although still only a spy, but we can see from the picture of this pair of shoe with a golden snake wrapped in the body of the shoe material. There is no specific information about this shoe, but according to the Ronnie Fieg convention, there should be a clear picture and data release soon.The PORTER brand introduced the TANKER Series in 1983, inspired by the MA-1 flight jacket worn by American air force pilots. Adidas Originals x PORTER joint is a combination of the classic elements, Adidas Originals NMD C_1 with a black circular knitting uppers, inside with black PORTER TANKER nylon fabric, tongue loading PORTER Lable. In order to cope with this series do note, PORTER also specifically to create a classic helmet bag and pockets of large capacity, durable and practical design in a three single product have been identified will be on sale in the mainland in June 10, 2017 China. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes PEANUTS, x, Vans, Oh, Sooo series, shoes, Vans, by, x, Opening, Ceremony, Vault, Suede, Pack series comments on an article on : PEANUTS, x, Vans, 2017, ride series, shoes release, comic fans can not miss a series of next: Vault by Vans x Opening Ceremony brand new joint "Oh Sooo Suede Pack" series Street outdoor boots Stussy this year moves frequently, constantly for cross-border cooperation with different brands, following the earlier release of A Bathing Ape, Champion, JAPAN and PHANTACi mastermind, recently again and outdoor clothing brand America Timberland to launch a new 6 inch boots, apart from the classic yellow mud, but also have a black and dark green. The tongue eye-catching signs with Stussy Logo, the original rich natural household boots exogenous a multi Tim street fashion. trefoil black power / preview Adidas Originals 2014 spring summer Luxury Sneaker series AF1 Safari color release / Nike Air Force 1 review last article: trefoil black power / preview Adidas Originals 2014 spring summer Luxury Sneaker series next: AF1 Safari color release / Nike Air Force 1modern Chinese dictionary, Xinhua Dictionary, Oxford Advanced English Chinese dictionary and other tools books, in the new school year season is particularly popular Bihaiyinsha network (photo / special editor / photographer Wang Zhiqiang Zhen gold light rain) in September 2, the 3 day is the first weekend after school, I visited our city from bookstores and stationery stores, books, stationery ushered in after the start of the season. see in some bookstore near Chikan South Road, Zhonghua Road, 912 road and Xiashan by road, Yixian Road, Yanan Road, tutoring books are placed in the most prominent position counter, many parents with children to choose the appropriate shuttle books in books, pay more is waiting in a long team. school season. To the bookstore to buy teaching books parents and students up in a Xinhua Bookstore Chikan Yuejin Road, I saw a number of middle school students is to buy a notebook, pen, stationery and supplementary books, from the modern Chinese dictionary, Xinhua Dictionary tools such as books is the purchase of students. Bookstore staff introduction, the first weekend after school, parents of students Za buy Stationery books, the average person's consumption reached 100 yuan, which is the best selling all kinds of extracurricular supplementary books, and even some parents put a whole set of several books are bought. school season, stationery selling this assessment, choose the hottest 22 pairs of basketball shoes in 2016, the brand involves Nike (including its Air Jordan), and secondly, Adidas, in the past two years, with the family star curry hot Under Armour. 1.Nike Hyperdunk 2016 iD order price: 1349RMB weight: 442g (US10) main configuration: front and rear palm, Zoom, Air, shock and Flyknit, vamp for position: 3-5 player is suitable for needs to be maintained: full performance needs to be improved: the upper height can be lowered by some last recommendation: choose a half size 2.Nike Hyperdunk 2016 FK offer price: 1599RMB weight: 417g (US10) main configuration: Zoom, Air, shock and Flyknit, vamp is suitable for the high position: Dafeng line players needs to remain: luxury configuration needs improvement: sole thickness last advice: normal , 3.adidas, D, Rose, 7 offer price: 1499 RMB weight: 465g (US9.5) main configuration: full palm Boost, slow shock technology, Primeknit vamp, GEOFIT shoes, collar for position: fullback to small forward, needs to be maintained: excellent cushioning and protection needs to be improved: the weight is a little too large, last advice: normal length, but the upper pressure , 4.adidas, Crazylight, Boost, 2016 offer price: RMB 1199 weight: 428g (US9.5) main configuration: fabric uppers, palm Boost, slow shock for position: fullback needs to remain: perfect cushioning and comfort needs to be improved: vamp strength needs to be increased by last advice: normal size 5.Jordan Super.Fly 5 offer price: $150 (foreign price) weight: 394g (US9.5) Air, P〉 Zoom palm configuration:


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